Prolight+Sound & ISE2022 visit
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Prolight+Sound & ISE2022 visit

As we all know, Europe, as an important market for display screens, has many large-scale exhibitions every year in order to build a bridge and allow buyers and sellers all over the world to communicate and trade. During the epidemic, most of the exhibitions were shut down, causing all the chains in the industry to fail. During three years, everyone's choices became narrow, purchasing became difficult, and small enterprises were also struggling.

 

This year, the whole of Europe quickly adjusted its policies and began normal trade in the face of the huge threat of the epidemic. Even China, which has always controlled foreign trade in and out exchanges, has gradually loosened restrictions on going abroad, allowing all walks of life to carry out normal market activities to a limited extent. .

 

The Frankfurt Lighting and Sound Exhibition in April and the Electronic Integrated Equipment Exhibition in May have become the stage for businesses to show their best achievements in the past few years. As a new service-oriented company, although GLS does not have a booth, it is also a harvest to take this opportunity to have a good chat with customers and gain a deeper understanding of customer needs and market trends. We sent COO Cindy with engineers to Frankfurt and Barcelona for our first tour of the industry shows.

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Prolight+Sound, as a large-scale lighting and sound exhibition in Europe, can be said to be a good platform for the application of visual products. A large number of rental companies will come here to buy equipment, and most of the booths are built in a way similar to the stage scene. It fully and realistically shows the real effect of equipment use.


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In Prolight+Sound, the volume of visitors is not as much as previous years. On the contrary, due to the impact of the epidemic and the war, the number of visitors this time did not meet expectations. Most Chinese display exhibitors did not even have booths. Compared with the previous grand occasion, this exhibition is slightly deserted. Although the European epidemic control has been loosened, the screen rental companies have not operated in the past few years, for the sudden business operation, for them, the cost of the exhibition is unacceptable. What is more concerning is that many rental companies have closed down, and the leading companies have survived. There is more and more tendency to monopolize the market, the polarization is getting bigger and bigger, good companies will be better and better, and small companies will be more and more difficult.

 

ISE2022 is also the first time since the location changed from Amsterdam to Barcelona. This largest integration exhibition in Europe contains everyone's highest expectations. In terms of scale, number and influence, ISE is truly unique in Europe. This exhibition allows various companies to showcase their products and technologies, and allows all exhibitors to find a place.


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This year's ISE, because it has been a while since the peak period of European procurement, the usual February exhibition can allow all companies to carry out planning, procurement and market promotion. To hold in May, basically all companies in the first half of the year the procurement has ended, so the turnover and the effect of the exhibition are only left for the second half of the year or the promotion of new technologies.


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In conclusion, we are looking forward to the performance in the second half of the year. During the 2 exhibitions, we have contacted more than 70 companies in total, and most of them are willing to cooperate with each other in the future. At the same time, we also exchanged opinions with some partners in the upcoming French, Finland and German markets.

 

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GLS will continue to provide services as always, so that all display companies can get the best support, and the entire industry has made progress. Only after that can we achieve a win-win or even multi-win goal.

 

Looking forward to the IBC exhibition in September, the small-pitch market is the market that needs maintenance and support the most, and we are bound to win it.


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